Your employees are focused on doing their jobs. Of course they want to do their job safely, but they also have productivity metrics and other drivers that are sometimes in passive conflict with a safety mindset.

But you told them the right way to do it?

Absolutely you did, but its important to take a step back and consider how human beings learn and how brain science can influence better learning methods.

Humans have short-term and long-term memories, neural pathways and networks that connect the two, and different areas of the brain that are used in learning and developing habits. The long and short of it is, based on a litany of cognitive research, the best way to learn and set a habit is through consistent and iterative reinforcement of singular message and/or behavior. That’s the only way to counter the forgetting curve and make sure your safety message sticks!

This is just how we are wired to learn.

Something else that we should consider is that in today’s work environment, your employees are inundated with 60x more noise than 20 years ago. That noise might be social media, internet, peer discussions, buzzing phones, etc. – and all that noise is fighting for the same slice of mindshare that you are trying to leverage in your safety training.

What’s more, everybody also wants to get back to work….

The good thing is that with consistent messaging and iterative reinforcement, there is a method to make your safety training stick, and we want to put it in your hands!